Leveraging Data Analytics for Game Advertising & Marketing
summary
SocialPeta’s AD intelligence, cost intelligence and app intelligence shows monthly active advertisers exceed 40,000 in 2023 with a 49% year‑on‑year rise and new creatives topping 80% in H2. Video dominates ~70% of creatives, nearly 80% of videos under 30s and square images make up ~53% of images. US counts ~26,000 advertisers; Philippines and Vietnam spike in SEA, Middle East runs ~83% video with Meta as the primary network. Mini‑game creatives deliver low CPI and high CTR; AIGC (Stable Diffusion, MidJourney) speeds image production.
AI-written summary · about
chapters (6)
- 0:00Introduction
- 1:342023 gaming trends
- 7:04Regional ad breakdown
- 10:20Genre ad strategies
- 19:13Creative formats trends
- 20:59Closing
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