Panel: Direct to Consumer in 2024 - How to Create Powerful Web Store Experiences.
summary
Panelists say platform rules still force a 27% fee for steering inside apps, so teams are building Xsolla-powered web stores that already handle payments, loyalty and bundles and push as much as 30% of revenue via web stores in some titles. Practical moves: add an email login and VIP support, use loyalty points and value-added bundles instead of blanket discounts, run live ops and community pushes (Discord/WhatsApp/Telegram), and watch Apple/Google policy shifts and DMA timing for sideloading and payment changes.
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chapters (14)
- 0:00Panel introduction
- 1:10Panelist intros
- 3:15Apple-Epic ruling impact
- 7:29Direct customer connections
- 10:40Payment processing debate
- 13:49Customer ownership frustrations
- 18:41Web store setup challenges
- 21:52Resource allocation for web stores
- 23:35Value-added bundles
- 25:19User friction in web stores
- 27:07Communicating the web store to existing communities
- 29:12D2C retail mindset shift
- 30:36Web store legal considerations
- 32:01App store ecosystem future
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