The omnichannel e-Commerce revolution
summary
Digital platforms upend retail and services with concrete shifts not buzzwords: Italy’s e‑commerce market hits about €25 billion in 2018 with only ~6% product penetration and one third of sales from mobile, omni-channel customers buy double versus single‑channel buyers. Examples: platform disrupters (Uber, Airbnb, Dollar Shave Club), marketplaces like Farfetch, and local pivots such as Amsterdam’s 9th Streets. Payments firm metrics matter — Nexi XP e-commerce gateway backed by €1B tech investment, 28M cards, 1B transactions, 700k merchants and 700 bank partners.
AI-written summary · about
chapters (17)
- 0:00Intro
- 0:25Digital disruptors
- 1:59How is this happening
- 5:41Examples
- 8:06Omnichannel
- 8:58Super consumer
- 10:17Retail sector
- 12:13Disintermediation
- 12:45Mass customization
- 14:55The Londo
- 15:36Gillette
- 16:11Dollar Shave Club
- 16:32Amsterdam
- 16:58Architects for Design
- 17:26Italian eCommerce market
- 19:47Nexi
- 20:55Nexi Community
related talks
02mHighlights - Omni-Channel Retail Strategy
49mOmnichannel retail (synergy of offline and online sales)
13mReaching the Connected Consumer pt.2
34mPanel: Direct to Consumer in 2024 - How to Create Powerful Web Store Experiences.
26mBreaking Down Digital Barriers: Overcoming Challenges in Online Retail
42mShaping the Future with Ecosystem App
36mMobile is not a thing; it's everything.
20mIt’s Not You, It’s UX