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Vera Manhoso

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Future Of Retargeting - Hopes & ExpectationsPocket Gamer Connects Helsinki 20252025-10-07
Retargeting proves workable but finicky: only about 10% after 30 days remain addressable and payers are ~1–2%, so audiences shrink fast and campaigns…
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Successful Retargeting - The EssentialsPocket Gamer Connects Helsinki 20252025-10-07
Mobile games lose 77% of users in three days and 90% by day 30, so retargeting starts much sooner than studios expect and can run from day one alongside UA…
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Session: Why Focusing Only On New Users Is Holding Back Your Mobile GamePocket Gamer Connects London 20252025-01-20
Claim: retargeting cuts UA waste and raises ROI by up to 150% when combined with acquisition. Uses: programmatic DSP with deep‑learning, MMP postbacks, revenue…
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