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Otto Simola

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Future Of Retargeting - Hopes & ExpectationsPocket Gamer Connects Helsinki 20252025-10-07
Retargeting proves workable but finicky: only about 10% after 30 days remain addressable and payers are ~1–2%, so audiences shrink fast and campaigns…
Panel on
Fireside Chat: Learnings & Best Strategies for Unlocking Revenue Potential via In-Play Ads.Pocket Gamer Connects Helsinki 20232023-09-12
Racing titles replace fake billboards with real in‑play ads using Adverty/Bidstack SDKs, taking 1–2 days to integrate but weeks of QA and placement tuning for…
Panel
Panel: What Changes in Ad Monetisation Post-IDFA - The Good, the Bad & the UglyPocket Gamer Connects Digital #7 (Online)2021-07-12
Post-IDFA changes force concrete responses: SKAdNetwork and programmatic specs get implemented, adapters and SDKs require constant updates, and some publishers…
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Lessons Learnt in Game MonetisationPocket Gamer Connects Digital #5 20212021-02-08
Panel reports that hybrid monetisation wins: subscriptions, IAP, ads and season passes coexist; a board-game title hits 6 million DAU and a longrunning MMO…
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