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Shalom Michaeli

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Panel: A New Era – How Alternative App Stores Are Opening Up New Opportunities For Game Makers.Pocket Gamer Connects London 20252025-01-20
Over 300 alternative stores exist and adoption is rising in the US, Europe, Japan and South Korea, driven by regulation and demand for growth. Alternative…
Panel on
Is the Digital Markets Act Really Changing the Mobile Games Market for the Better?Pocket Gamer Connects Helsinki 20242024-10-01
DMA enforcement lands March 2025 and the panel gives concrete wins and gaps: Apple’s new terms impose a €0.50 annual install fee above 1M users and push…
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Panel: The Monetisation Menu: Picking the Best Business Model for Your Audience.Pocket Gamer Connects London 20232023-01-23
Panelists push concrete levers not platitudes: a claimed $1.2M per year from 100k DAU by adding a three‑part system — g‑commerce marketplace + rewards +…
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Panel: The Truth About Ads: Is Disruption, a Requirement or an Opportunity for Game Makers?Pocket Gamer Connects Digital NEXT 20212021-11-15
Panelists argue post‑IDFA targeting shifts from deterministic IDs to battery Wi‑Fi and disk space signals and probabilistic models, and claim consolidation and…
Panel
Holistic LTV: A Unified View to Drive Growth & EfficiencyPocket Gamer Connects London 20202020-01-20
Explains how Fyber consolidates UA, ad and IAP data to compute a real user LTV using committed CPM per impression from bidding (not waterfall averages), links…
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