Martin Macmillan
where else to find them
linkedin:martin-macmillan-279409a8
what they talk about
all 7 in the filters
where they keep going back
- Pocket Gamer Connects London3 editions2020–2025
all 7 in the filters
on a stage with
- Alexis Bonteonce
- Alisher Yakubovonce
- Asaf Hochmanonce
all 29 in the filters
who talks about the same things
- DAVE BRADLEY18 talks
- Michael Chang12 talks
- JOHAN EILE3 talks
- Jacki Vause9 talks
- Ian Livingstone5 talks
- Tayber Voyer9 talks
| title | conference | date |
|---|---|---|
| Panel: Source Of Truth – Navigating Conflicting Financial Data | Pocket Gamer Connects London 2025 | 2025-01-20 |
Panelists show concrete failures and fixes: missing attributions in the MMP causes studios to over‑spend by ~£/$1m per month and drop into insolvency; mixing… | ||
| Genre matters: Where is the money in mobile gaming? | Games Gathering Bratislava 2023 | 2023-09-25 |
Recommendation: focus on genres that hit 60–180 day break even (uac payback 3–9 months) rather than hyper‑casual velocity or year‑plus puzzle/social casino… | ||
| Panel: Preparing Your Company for Exit – An Essential Guide | Pocket Gamer Connects Toronto 2022 | 2022-07-06 |
Practical checklist for getting buyout-ready: keep clean share structure and simple tax setup, document IP and developer assignments so app store accounts and… | ||
| A Framework for Valuing Mobile Gaming Studios | Pocket Gamer Connects Toronto 2022 | 2022-07-06 |
Argues a clear, three-part valuation framework: value trapped in existing cohorts if you press stop on UA, the economics of the paid acquisition machine… | ||
| Building a Scale-up Financial Model | Pocket Gamer Connects London 2022 | 2022-02-14 |
Shows how to model UA as an investment: use MMP cohort data and country-level ROAS and LTV modelling, factor ad network payment terms up to 90 days, and layer… | ||
| CFO Confidential: Best Practice Tips & Tricks | Pocket Gamer Connects London 2022 | 2022-02-14 |
Advises when to hire: bring a finance-shaped person early and hire a full-time CFO by Series A when games, IP and cap table require stewardship; teams under 20… | ||
| What are Your Existing Users Worth & How to Extract Maximum Value | Pocket Gamer Connects Digital #7 (Online) | 2021-07-12 |
Defines residual cohort value as the measurable area under stacked cohort LTV curves and models it to price an asset lenders can use; claims lenders will… | ||
| Fireside Chat: Is it Time to Rethink the Ad Monetisation Waterfall | Pocket Gamer Connects Digital #7 (Online) | 2021-07-12 |
Explains that the market is moving from manual waterfalls to hybrid header bidding with most mediations having roughly 5–10 real bidders, not 200, and that… | ||
| Panel: Where is the Money at in M&A? | Pocket Gamer Connects Digital #7 (Online) | 2021-07-12 |
Analysis of Jan 2020–Mar 2021 shows roughly 83% of acquisition value flowing to studios that self‑publish, not those reliant on third‑party publishers; buyers… | ||
| Best Practices in User Acquisition & Retention | Pocket Gamer Connects Digital #6 (Online) | 2021-04-19 |
Panel claims that playables double or triple IPMs and on average deliver 20% lower CPA versus video; advertisers prove this across Unity and some networks… | ||
| Being Successful in Self-publishing | Pocket Gamer Connects Digital #6 (Online) | 2021-04-19 |
One panelist reports 6 million downloads and another cites ~34 million players and both say they raised and reused cash (one raised ~$500k) to scale teams and… | ||
| Organising Projects: Financing vs. Killing it | Pocket Gamer Connects Digital #6 (Online) | 2021-04-19 |
Panelists compare concrete processes and outcomes for running multiple titles: portfolio of risk—keep ~half the studio on profitable co-dev or work‑for‑hire… | ||
| Curated Panel: Funding, Scaling & Selling Your Hypercasual Studio in 2020 | Pocket Gamer Connects Digital #4 | 2020-11-09 |
Hypercasual studios get practical routes: start with a publisher to learn UA, creatives and monetization, then self-publish once a hit proves the process… | ||
| Ready to Scale? What to Focus on Before Pushing the Button | Pocket Gamer Connects London 2020 | 2020-01-20 |
Explains concrete metrics and financing steps to scale UA: retention, monetisation and unit economics are modelled monthly, break‑even timing is tracked daily… | ||
| Does paid user acquisition make sense as a way to scale my game? | Pocket Gamer Connects San Francisco 2017 | 2017-06-27 |
Recommendation: run a small paid test, learn fast, then only scale if metrics hold. Start with a $100–$200 test and push at least 1,000 installs through the… | ||
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