Ready to Scale? What to Focus on Before Pushing the Button
summary
Explains concrete metrics and financing steps to scale UA: retention, monetisation and unit economics are modelled monthly, break‑even timing is tracked daily, and a free online LTV calculator (used 10,000+ times) estimates cash‑flow impact. Recommends funding order: platform credit (30–45 days), pocketed game cash, credit cards, receivables‑backed credit lines, then equity only if dilution is justified. Gives example economics like $1 → $1.89 after 90 days and argues to scale until marginal revenue equals marginal cost, then stop.
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chapters (9)
- 0:00Introduction
- 1:54UA machine and ROI
- 4:21Breakeven metrics and LTV
- 7:34Funding UA options
- 10:00Scaling limits
- 13:20Modeling UA cost and LTV
- 15:29UA machine performance
- 16:31UA budget pitfalls
- 18:39Q&A
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