Choosing the Monetisation Mix for Your Game

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" summary

2019 sees ads and subscriptions reshaping mobile monetisation: banners rebound, bidding and brand buys grow, and China shows very high CPMs. Battle passes and meta‑game purchases lift retention (Clash of Clans revenue up; Clash Royale dipped). Hybrid models often reach 50/50 ad vs IAP in idles; rewarded video volumes can hit 6–7 per DAU. Playable ads steer design decisions (one test drives 80% of players to choose a “zombie” mode). Consent managers move opt‑in from 50–60% opt‑in to 70–80% with IAP, and robust A/B testing is mandatory.

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" chapters (17)

1. 0:00Intro
2. 1:00Meet the panelists
3. 2:15Who are the panelists
4. 2:37Red Rover Studios
5. 2:59Digital Chocolate
6. 3:16Summary of 2019
7. 5:06What has changed over the past year
8. 6:50What has changed from a gamedev perspective
9. 9:33Monetisation ratio across different genres
10. 10:33Inapp advertising vs subscription
11. 11:25How to launch a game without advertising
12. 15:20Best practices for monetization
13. 16:51Subscriptions
14. 18:53Subscriptions IPS Ads
15. 20:38Subscription Theory
16. 27:08Questions
17. 31:15Additional Questions