The Right Publishing Model for Ad Monetisation Games; Light Publishing

on YouTube ↗18m

" summary

Avid.ly presents a concrete publishing option: an in‑house monetization platform and Big Data engine that has profiled 3000 game apps from ~200 developers, manually optimizing over a thousand titles and measuring ad revenue per user tied back into UA channels (Appsflyer/Adjust). A/Bing creatives and ad logic increases ROI on tested titles by 10–40%. The offered white‑label / Light Publishing service runs UA, ad ops and lifecycle analytics under the developer’s account for a transparent, minority profit‑share fee.

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" chapters (6)

1. 0:00Light publishing model intro
2. 1:52China’s game export market
3. 6:35Global game monetization
4. 9:09Core publishing pillars
5. 12:04UA and monetization link
6. 15:52White label publishing model

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