10 Ad Monetisation Life Hacks
summary
Provides ten practical tips for ad-based monetization of free-to-play mobile games and apps, focusing on programmatic mediation platforms that create competition between ad networks to boost revenue by 50–150%. Covers how to design an effective monetization model, compares major mediation platforms’ pros and cons, explains how to choose the optimal platform, and warns about common pitfalls when working with ad networks.
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chapters (20)
- 0:00Introduction
- 5:30Ad monetisation matters
- 7:43AdMob-only problems
- 10:15Ad networks and waterfall
- 13:54Common ad setup mistakes
- 15:21Major ad networks and features
- 19:22GDPR and ad personalisation
- 24:47Increase revenue with A/B testing
- 27:16Ad network selection criteria
- 33:52Manual vs programmatic mediation
- 37:30Future of independent auctions
- 38:11Q&A
- 39:37Unity Ads: convenience
- 41:22Waterfall price tiers
- 42:45Kids audience monetisation
- 45:19Automation in mediation
- 46:44Optimising price floors
- 48:34A/B test user distribution
- 50:40Ad network fees
- 52:53Waterfall technical aspects
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