The Deconstruction Method: Study Your Competitors
summary
A method for deconstructing competitors’ projects by analyzing each production stage from initial idea through finalization. The talk explains how to study a rival game’s development workflow step by step to understand how that project was created.
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chapters (16)
- 0:00Deconstruction method intro
- 1:04Competitor study principle
- 4:33Avoiding mistakes via deconstruction
- 8:30Spider-Man evolution example
- 16:51Audience analysis focus groups
- 20:27Competitor research pros and cons
- 22:13Deconstruction scenario breakdown
- 26:54Note-taking for competitor study
- 31:06Visual solutions in animation
- 32:33Color impact on perception
- 35:02Competitor solutions analysis tables
- 37:35Joining competitor’s team
- 38:58Finding market gaps
- 41:35Arcane success case study
- 44:02Ukraine animation growth
- 45:06Q&A
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