Interview with Kate Lewis
summary
Hearst Magazines Digital Media runs 18 sites and claims 100 million unique visitors and 740 million page views monthly, with Cosmopolitan at about 30 million users, plus niche properties like Popular Mechanics and two car sites for enthusiasts. The argument stresses that scale and hyper-engaged small audiences both matter, that video is creatively promising but still lacks a stable business model, and that teams are experimenting to find how to get repeat viewers and scale web‑native video.
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