Interview with Sean Garrett
summary
Co-founder of Pramana Collective argues that communications teams from Facebook Skype and Twitter face a new reality where content flows freely via tweets snapchats facebook posts and instagrams so companies have effectively lost control. The claim is that traditional press releases and consultant jargon fail; the remedy is to pause harvest a company’s inner truth and then communicate in plain direct language rather than spin, using social platforms as primary channels rather than gatekeepers.
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