Interview with David Hayes

on YouTube ↗12m

" summary

Tumblr argues data is the new DNA, claiming users deserve to know how their identity is used, and shows concrete brand work: IBM’s ibmblr turns patents into collectible “patent gifs,” Universal’s Ouija campaign used creators to drive a number-one opening, and Yahoo’s acquisition ships pro-user features in three months like a docked video player for continuous viewing. Metrics: Tumblr is #1 for time spent two years running, ~20 minutes per visit, so brands must publish high-volume, high-quality native content or vanish.

AI-written summary · about

" chapters (3)

1. 0:00The New Consumer
2. 3:40Act Native to Become Native
3. 7:49Tumblrs Future

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