From 0 to 15 million users
summary
Claims scaling a mobile app from 0 to 15 million users by shipping one code repository across six countries with ~100 iOS/Android developers organized into 25 teams. Architecture uses modular widgets, embedded micro‑frontends and web clickouts to avoid being a release bottleneck, an Azure pipeline with trunk‑based deployment and two‑week releases, a human maintainer quality gate, SRE for mission‑critical APIs, and a policy to “fix forward” rather than frequent hotfixes.
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chapters (14)
- 0:00Intro
- 2:21One App
- 3:14Why One App
- 3:52How it works
- 5:00Lessons learned
- 5:24Organization
- 8:28Let others participate
- 9:17Product not autonomy
- 13:24Modular Tech Platform
- 15:28Product Development
- 17:04Free Features
- 17:30Configuration and Architecture
- 21:03Stick to your concept
- 23:01Recap
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