AR the next great digital ad format
summary
Claims that AR is a marketing format, not a novelty, backed by 1.7 billion monthly users and noted as the second fastest‑growing mobile ad format, with studies showing 45% higher attention than TV or browsing. Examples include a machine learning project that designs and launches Sneaker Zero in AR matching users’ clothing colors and an Adidas sticker‑picker that generates thousands of hours of branded content. Platforms use lenses, effects, spark AR and web AR and AR acts as a measurable force multiplier reducing required video spend by roughly 14–20×.
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chapters (10)
- 0:00Introduction
- 2:40Why AR is next great ad format
- 5:07Augmented audience as force multiplier
- 7:34AR audience scale and growth
- 10:47AR fastest growing mobile ad format
- 13:14Ingredients for effective AR ads
- 16:26Planning AR as marketing format
- 17:29High-craft AR example: sneaker zero
- 20:15Simple powerful AR executions
- 21:29Spatial computing and AR's role
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