Renny Gleeson at Social Graph Foo Camp, February 2008
summary
Argues that federated stacks like XMPP federated import and identity pieces like OpenID reveal a core problem: social bits lose signals when pulled from original contexts so brands and apps misinterpret relationships. Claims humans use multimodal interpretation offline but current APIs collapse nuance into static attributes, producing a persistent data swarm that predicts behavior before consent and directly shapes what engagement scenarios advertising can build and who controls that predictive layer.
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