Fireside Chat: Personalisation and Privacy - At Odds or Not?
summary
Argues personalization is core to Facebook and Instagram and that users are not sold as data but advertisers pay to reach relevant audiences; cites a survey attributing 208 billion euros in economic activity and 3.1 million jobs to Facebook apps. Describes concrete controls and tools: Why I'm seeing this, ad preferences, data download and a privacy center; says AI plus human review enforces safety, and notes DSA limits profiling for sensitive data and under‑18 targeting while political ad rules remain under discussion.
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chapters (6)
- 0:00Start
- 6:54The Business Model
- 23:56Ban on Personalized Advertising
- 25:03Political Advertising
- 26:51How Do You Reconcile the Privacy Interests or the Data Protection and the Personalization
- 35:11Data Subject Rights
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