Privacy Sandbox

on YouTube ↗17m

" summary

Google lays out concrete Privacy Sandbox components: Topics API groups interests on-device into limited topics (only the last three weeks) and lets users view or remove them; FLEDGE API stores interest groups in the browser and runs on-device ad auctions for remarketing; Attribution Reporting API matches impressions to conversions on-device, adds delay and noise, limits report counts and supports aggregated differential-privacy. Testing runs through H2 2023 with third‑party cookies slated for deprecation by end of 2024.

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" chapters (6)

1. 0:00Start
2. 5:52Future State with the Privacy Sandbox with Topics Api
3. 7:04Summarize the Privacy Improvements for Interest-Based Advertising with the Topics Api
4. 8:09Remarketing Ads
5. 10:34Privacy Improvements for Remarketing with the Flash Api
6. 13:45Privacy Improvements for Measurement with the Attribution Reporting Api

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