Privacy Sandbox on Android

on YouTube ↗41m

" summary

Google's Privacy Sandbox on Android defines four concrete components: a 446-topic on-device interest taxonomy, a Protected Audience API for running ad selection on the device, event-level and aggregatable measurement reports sent with randomized delays, and an SDK Runtime that runs third‑party SDKs in a separate process. The proposal moves SDK distribution to the Play Store so app and SDK releases decouple, prevents SDKs from reading app memory or storage, and replaces raw ad identifiers with aggregated, delayed reporting signals.

AI-written summary · about

" chapters (13)

1. 0:00Privacy Sandbox intro
2. 3:37Privacy Sandbox goals
3. 7:55Android Sandbox positioning
4. 8:56Ad ID issues
5. 17:06Ad ID phase-out status
6. 18:32Key components
7. 19:12Personalized ads via Topics
8. 22:45Protected Audience API
9. 26:44Attribution reporting
10. 30:36SDK runtime security
11. 37:16Component changes impact
12. 39:46Dev process improvements
13. 40:07Summary

" related talks

• 14mOverview of the Privacy Sandbox on AndroidJon Markoff, Nandana Dutt, Eduardo Villasenor, Amit Varia · Google I/O 2022
• 17mPrivacy SandboxMarek Jansen, Marshall Vale · Privacy Conference 2022
• 24mBuilding the Privacy SandboxKaustubha Govind, Hadas Shahar, Ryan Fitzgibbon, Vinay Goel · Google I/O 2022
• 11mNext up on the Privacy SandboxErin Walsh · Android Dev Summit 2022
• 29mPrivacy SandboxMarshall Vale, Ari Levenfeld · Bitkom Privacy Conference 2021
• 06mKeeping Google Play Safe: Key privacy and security initiatives and resourcesTheresa Khuu · App Excellence Summit 2022
• 21mDeveloping privacy user-centric appsYacine Rezgui, Sara N-Marandi, Terence Zhang · Google I/O 2022
• 14mYour new Data Safety section on Google PlayTina Sriskandarajah, Aisha Iqbal · droidcon Berlin 2021