Gamertainment: Gaming goes mainstream
summary
Rovio recounts turning 51 early titles into Angry Birds, then scaling into animation, merchandise and a feature film released in 88 countries, claiming €266 million revenue in the year to June 30, 2017 with ~80% from games. Recent moves include Battle Bay (May 2017) and a 2019 sequel handled with Sony under license. Organizational details: a franchise team coordinates games and licensing, 30 nationalities on staff and roughly 30% female employees, aiming to lower UA costs via brand recognition.
AI-written summary · about
chapters (13)
- 0:00Intro
- 2:09Company Overview
- 2:48Battle Bay
- 3:19Angry Birds Movie
- 4:52New territories
- 5:39The recipe for success
- 6:47The impact of the movie
- 7:17Boosting your business
- 8:15Brand vs IP
- 9:02Angry Birds 2
- 10:39Teams
- 11:58Diversity
- 13:43Women in gaming
related talks
06mAndrew Stalbow interviewed at Web 2.0 Summit 2011
19mVideo Games - The Future is User-Generated.
24mLet the Games Begin
58mmaking Bad Piggies with Unity
33mMobile game soundtracks as fan service
20mBringing esports to mobile
20mKeynote: Embracing Change & Innovation in Game Development: A new era of Flexibility & Creativity.
44mGamifying the News