Mad Men to Math Men
summary
Claims that political communication shifts to predictive analytics and addressable advertising, backed by a chronology of work: roughly 4,000 campaigns run during the US race, about 1.4 billion impressions served over five months, plus decades building data assets across ~200 national campaigns and an end-to-end winning streak on ~30 projects until two years ago. Says no Russia work, describes targeting variables (car, magazines, cereal) as “benign,” and cites opioid analysis showing ~80% of deaths concentrated in 10% of counties.
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chapters (12)
- 0:00Introduction and setup
- 1:13What is political data analytics
- 2:36Credit for Trump victory
- 4:01Ethics and campaign lines
- 5:47Julian Assange and Wikileaks
- 7:11No Russian interference
- 8:16Campaign track record
- 9:39Choosing clients and ideology
- 12:09Disrupting traditional advertising
- 13:55Data privacy concerns
- 15:41Using data for social good
- 17:50Closing remarks
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