Weaponizing data for politics
summary
Describes which kinds of data political parties and consultants use (including voter records, ground intelligence and analytics) and how they turn that data into microtargeting and targeted advertising strategies to influence elections. Names data analysis and targeted advertising as the core technologies and raises ethical concerns about data privacy, insecure databases, and calls for technologists to engage on regulation and security.
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chapters (4)
- 0:00Start
- 7:46THE MAGIC OF 'INTRO TO STATISTICS
- 13:08CREATING A WINNING COMBINATION
- 19:22THE WHATSAPP PROMISES
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