Boom and bust: Trends in mobile game publishing
summary
Scopely argues modern publishing is a 360° operation: product design plus live ops, custom analytics, CRM and UA, not just shelf space. Claims include 10 million downloads in 90 days for Walking Dead Road Survival and long-term optimization for Dice with Buddies / Yahtzee with Buddies. Built tech includes a player warehouse, big‑data analytics and performance‑prediction models to forecast churn and LTV; high UA costs and scale requirements make publishers necessary for top‑grossing success.
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chapters (9)
- 0:00Modern mobile publishing
- 1:34Traditional to data-driven
- 4:00Interactive vs linear models
- 7:10Publisher role in 2012
- 7:51Modern publishing in 2016
- 10:58Full publisher support
- 12:42Indie challenges & opportunities
- 13:43Developer evaluation shift
- 16:29Future of mobile publishing
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