Proving Your Game’s Potential: Data-Driven Paths to Publishing
summary
Shows concrete metrics publishers care about: market research from Steam/app store sales and review trends, wish‑list growth tied to promos, and playtest evidence. Demonstrates analytics use cases — retention improved from 10% to 20% across builds, playtime rose from 60 to 75 minutes after a content update, and tutorial completion jumps to 75% after a redesign — plus heatmaps of level use. Recommends using wishlists, retention, session length, playtests, surveys and cautions about biased data and common collection mistakes.
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chapters (8)
- 0:00Introduction
- 6:52Publisher key factors
- 9:20Marketability with data
- 18:14Community traction
- 22:47Team maturity decisions
- 31:21Start data collection
- 36:18Data collection pitfalls
- 38:48Q&A
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