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summary
Adobe announces a pending Omniture buy to tie creation tools to realtime analytics and “close the loop” so customers can iterate content; Flash claims 90% upgrade within a year and 8–10 million downloads per day across PC and mobile. Open Screen Project partners include Google, RIM, Motorola, Samsung, Broadcom and Nvidia. CS5 can compile Flash apps to iPhone and Photoshop.com is a top free iPhone app. Flash Media Server protocol is open, an open-source media framework ships, and peer-to-peer and content‑protection features are active. Privacy requires customer permission.
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chapters (13)
- 0:00The omniture acquisition
- 1:00Content optimization vision
- 3:55Data and advertising goals
- 5:53Privacy and platform trust
- 7:48Competition with Microsoft
- 10:34Mobile and open screen
- 13:12Flash on the iPhone
- 14:33The future of publishing
- 16:35Voice and collaboration
- 20:15Audience Q&A
- 23:06Flash versus HTML5
- 25:26Security and future outlook
- 26:57Global creativity trends
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