A Conversation with Jo
summary
MySpace sizes at roughly 100 million US reach and near a billion dollars of revenue, is focusing on music games and entertainment, and must first stabilize traffic before rebuilding; Fan (Fox Audience Network) already reports about 160 million uniques, less than half from MySpace, and ships a real-time bidding engine sold into Omnicom to buy audiences by matching social signals across the web; paid content can work (Wall Street Journal ~1M digital subscribers), authentication ties to cable (about 85% of US covered) and mobile plus real‑time is the strategic bet.
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chapters (17)
- 0:00Intro
- 3:38The future of journalism
- 4:35The good news conversation
- 5:44Walk and chew gum
- 6:08Why did you leave Internet Interactive
- 7:54How is myspace going
- 10:29Is Rupert Murdoch upset
- 11:39Is Twitter overhyped
- 12:45Is News Corp a buyer
- 13:49Key strategies
- 16:25Fox Audience Network
- 18:38Publishers vs exchanges
- 20:08Is Fan an exchange
- 22:07Facebook Data Across the Web
- 24:37Question Time
- 26:26Authentication
- 30:21Copyright
