Discussion: The Future of Content
summary
Three distribution routes reshape content: direct navigation, search-driven content at scale, and social feeds. Demand Media reports paying creators about $17M, with half its writers published in magazines and pro freelancers filling the long commercial tail. Guitar Hero cites ~80M consoles, a 100% year‑over‑year rise in connected play, roughly 2M concurrent online players recently and 25 million songs played since September (about one every seven seconds). Film budgets now average ~$76M production plus ~$130–140M marketing, forcing franchises and new marketing models as content is marketing.
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chapters (12)
- 0:00Intro
- 0:39Who is Richard Rosenblatt
- 1:07Who is Demand Media
- 2:28Who are the speakers
- 5:05Three ways to find content
- 6:38Is content going to change
- 10:21Forces upon the movie business
- 14:12Demand Studios
- 15:59Is it inevitable
- 18:00How did they get certainty
- 22:17Content is marketing
- 24:24Ingame advertising
