Future of Advertising

on YouTube ↗21m

" summary

Advertising is a nearly $600 billion industry shifting from banners to longform branded content and publisher partnerships; Facebook in 2018 grabs 56.8% of US digital ad spend and Facebook+Google drive 83% of digital ad growth but cracks in measurement push brands to own channels. Content marketing grows ~16% vs display 4%, 53% of marketers prioritize blogs, buyers view 3–5 pieces before contacting sales. Knotch surfaces emotion plus behavior to measure ROI and T Brand Studio builds native stories, signaling a marriage of data and creativity.

AI-written summary · about

" chapters (6)

1. 0:00Introduction
2. 1:22Who is Katherine
3. 6:00The future of advertising
4. 9:46What does success mean
5. 17:10The role of the agency
6. 18:54The Mad Men era

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