Going International
summary
Panel argues companies should design for scale from day one while keeping a solid home base: Salad Box reports expansion to 12 countries on three continents and plans a fourth, Frisbo describes an Uber for warehouses model that used a border-warehouse hack to enter Bulgaria, Zonga wins markets by licensing local labels, and Oveit lands a Dom Pérignon event client within two weeks of launch. Practical tactics include using PayPal and Stripe to sell everywhere, choosing local partners to run markets, and accepting fast, costly failure as part of learning.
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chapters (8)
- 0:00Introduction and welcome
- 1:46Why go international
- 3:53When to expand globally
- 8:12How to choose markets
- 12:30Localizing products and services
- 19:19Managing international teams
- 24:20Exit strategies for global growth
- 30:21Romanian startups in five years
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