Platform Economy — Increasing Supply and Demand through UX
summary
Practical guidance for marketplace startups on improving both supply and demand through UX and product design, based on Stripe’s observations of platforms like Deliveroo, Kickstarter and Instacart. Covers early-stage, non-scalable tactics to quickly build a quality supply (recruiting sellers, couriers, restaurants) and later-stage strategies to scale post–critical mass, maintain supply/demand balance, extend competitive leadership and expand internationally.
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chapters (13)
- 0:00Presentation by Olivier
- 1:25Presentation by Stripe
- 2:45The core of the concept
- 4:50Marketplaces
- 12:55New marketplaces
- 15:55Stratus Connect
- 18:05The supply
- 23:45The power sellers
- 27:15The mobile experience
- 29:15Mobile payment
- 33:05Locating sites
- 35:20Regulatory questions
- 41:08Q&A
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