Build from scratch for massive scaling.
summary
Ocado builds the Ocado Smart Platform from scratch and bridges the chicken‑and‑egg problem by running an internal retailer that starts with vending-machine deliveries of chocolate to desks, scales to office breakfast runs, adds vans for home delivery and a tiny automated robotic warehouse for returns. Eight global supermarkets purchase the platform and two are live; the internal retailer doubles as a sales demo, a testbed for risky features and a way for engineers to learn picking and packing before client launches.
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