Delivering Content in Context
summary
Refinery29 reports 25 million uniques and says 87% of revenue now comes from native/branded work; Elite Daily claims 75 million monthly uniques and 80% mobile traffic, with videos hitting 7.5M organic views and direct ad sales climbing to 40–50% from ~10% a year ago. L’Oréal shifts digital media from 14% to 23% and targets 20% ecommerce in five years. Facebook referrals outpace Google and publishers split over programmatic vs. direct/native.
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chapters (12)
- 0:00Panel introduction
- 1:42Digital media strategies
- 4:25Traditional publishing
- 6:06Luxury brand digital shift
- 8:21Mobile and social platforms
- 11:18Content production models
- 13:34Editorial vs. agile teams
- 17:10Native advertising and trust
- 21:37Consumer-centric marketing
- 24:20The role of video and YouTube
- 27:34E-commerce opportunities
- 32:31Data and programmatic ads
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