Creating for content creators

on YouTube ↗50m

" summary

Livestreams account for 17% of game viewing (15.3B hours) while VODs dominate at 83% (74.7B hours), so design targets differ; creators use OBS/Streamlabs OBS for streaming, iMovie/Premiere/Final Cut for VOD, and PayPal/Patreon/Twitch bits/YouTube Super Chat for money. Typical KPIs: ~14% of subscribers watch a video, ~0.5% comment engagement, 1,000 subs to unlock memberships on YouTube; audiences break down into ~75% lurkers, ~25% active chat, ~1–2% ready to join play. Stadia adds click to play, crowd play, crowd choice and state share (30s captures that launch game states).

AI-written summary · about

" chapters (47)

1. 0:00Introduction
2. 0:27Overview
3. 1:20Topics
4. 1:36Content definition
5. 2:07What are live streams
6. 2:42Streaming
7. 3:34Twitch vs YouTube
8. 3:54Live vs VODs
9. 4:35Content Creator Tools
10. 6:29Why Content Creators Create Content
11. 8:13Personality
12. 10:27Ninja
13. 11:26High energy imperative
14. 11:51Shock and awe
15. 12:12Markiplier
16. 12:56Community builders
17. 13:23Hypetrain
18. 13:49MoonMoon
19. 15:05Great Battle Royale Migration 2017
20. 17:20Sponsor Title
21. 17:51Create Economics
22. 19:13Streaming KPIs
23. 20:36How do creators make money
24. 21:18Audience
25. 21:28Why watch vods
26. 23:48Types of vods
27. 25:06Why do audiences pay
28. 26:26How do we design
29. 26:38Re rehabilitate
30. 27:23Football Soccer
31. 28:20Excitement
32. 29:01CSGO
33. 29:24Creativity
34. 30:01Minecraft
35. 30:27Pacing
36. 36:36Player funnel
37. 37:36Latency
38. 38:34Audience breakdown
39. 40:26Pain points for content creators
40. 42:17The likelihood that a creator will play with you
41. 44:09Questions creators have about audience features
42. 45:38Stadia exclusive features
43. 45:55Click to Play
44. 46:16Crowd Play
45. 46:55Crowd Choice
46. 47:30State Share
47. 48:20Conclusion

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