Supercharging discoverability with Stadia
summary
Stadia provides a workflow to test discoverability end-to-end: register as a developer, use the Stadia SDK to build and publish, generate campaign links in the Stadia Partner portal, run ads across channels, and pull daily attribution reports that attribute purchases to each link so conversion rates and buys-per-dollar are measurable in days not weeks. A shown 2x2 test (new event vs new armor on YouTube vs game news sites) attributes more re‑engagements to YouTube + events, letting developers shift messaging and design based on real counts.
AI-written summary · about
chapters (6)
- 0:00Introduction to discoverability
- 1:34Challenges and gamer research
- 4:20Stadia discoverability solutions
- 6:37Technical implementation steps
- 8:57Example campaign analysis
- 13:56Summary and conclusion
related talks
09mTop 10 Stadia announcements
20mLess time porting and certing, more time creating
40mStadia Streaming Tech: A Deep Dive
19mMastering Game Marketing in the era of Data Privacy
26mOpportunities in Games as Marketing Channels
15mstore listings: Maximize app discoverability with store listing experiments
44mHow Much Does This Even Cost? Using Analytics Tools to Measure ROI on Consoles & PC.
33mSuperstar Session: Unlocking Gaming's Potential as a Media Channel