store listings: Maximize app discoverability with store listing experiments
summary
Focuses on measurable tactics: run Store Listing Experiments in the Play Console, test one asset at a time (start with the icon), run experiments for two weeks, and prefer distinct variations. cites results: Rovio +7.2% then +3.2% additional lift, Elevate +13% conversion, Pinterest +126% signups using Google One Tap. highlights numbers: 78% of new users abandon after three days; 42% of 1‑star reviews mention stability, 73% of 5‑stars mention speed or design. also stresses performance, onboarding to the core action, and using LiveOps/offers.
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chapters (7)
- 0:00Intro
- 1:12The First Moment of Truth
- 1:45Attract users with compelling packaging
- 3:42Testing and iterating
- 5:36Get to the core action
- 8:03Help make it a habit
- 10:44Win the second moment
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