A Practical Guide to App Store Optimisation
summary
Practical steps, measurable effects and tools: prioritize keywords by relevance and difficulty, use AppTweak and ASOstack, and put top keywords into the limited title field (30 characters iOS, 50 Android). Apple gives an early 7‑day boost so ship important keywords immediately. Test creatives: icons often move conversion most, video can give a 20–35% uplift per Storemaven data, and bloated binaries can cut conversion (one test shows up to 66% drop). Run Google experiments and Apple Search Ads to feed organic rankings.
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chapters (24)
- 0:00Intro
- 0:30Agenda
- 2:35Increasing visibility
- 9:15Metadata
- 13:10Increasing Conversion
- 14:58Research
- 16:36Icon
- 18:12Icon Test
- 18:51Video
- 19:46Screenshot
- 21:30Feature Graphic
- 22:10Emojis
- 24:05Subtitle
- 24:54Ads
- 26:25Home Street
- 27:58Impact of User Acquisition
- 31:15User Test
- 32:04Tutorials
- 32:27Characters
- 33:02User Research
- 34:46Testing
- 35:12Summary
- 35:47Impacts
- 36:14Google Experiments
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