App Store Optimization for the Rest of Us
summary
More than 1,000 apps/day flood the store so find the actual levers: search drives >82% of downloads, the keyword field is limited to 100 characters, the visible title is 30 characters and subtitle another 30, and the App Preview allows up to three videos. Pick reachable keywords (flight tracker needed ~40k US downloads to crack top 100), put high‑popularity terms into title/subtitle/keyword box, use screenshots with short captions and people to lift conversion, and monitor impressions, ranks and conversion continuously.
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chapters (19)
- 0:00Intro
- 0:44We're Going to Talk About
- 2:49How People Find Apps on the App Store
- 4:58What Is App Store Optimization?
- 7:15What App Store Optimization Isn't?
- 9:56The Four Components of ASO
- 12:08How to Research for ASO?
- 20:06Research Mistakes
- 23:11The Keyword List
- 28:40The App's Name
- 31:28The App's Subtitle
- 33:53On-Page Optimization
- 34:48Good Screenshots
- 39:06Mistakes with Screenshots
- 42:38Mistakes with App Preview Videos
- 43:41Your Icon is Important
- 44:25Monitoring is Critical for ASO
- 47:03What to Monitor
- 48:32How to Experiment
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