App Store Optimization for the Rest of Us
summary
App Store attention comes from measurable specifics: more than 82% of downloads start with search, there are about 1,000 new apps per day and roughly 1.7–1.8 million apps total, so keyword strategy matters. Use App Store Connect’s 100-character keyword field and the 30-character name slot, benchmark competition (example: a flight‑tracker needs ~40k US downloads/month to hit top results), A/B screenshots and app preview video, then monitor ranks, impressions and conversion rates.
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chapters (31)
- 0:00Intro
- 0:44What is App Store Optimization
- 1:31How many apps are on the App Store
- 2:13More than 1000 apps released to the App Store every day
- 2:40What we are going to be talking about
- 4:15Show of hands
- 7:14What Apps Are Optimization
- 9:56Four Components of Optimization
- 12:08Keyword Research
- 17:20Examples
- 20:05Mistakes
- 21:32Keywords
- 22:38Keyword Lists
- 24:25Key Words
- 26:31Example
- 28:39Apps Name
- 30:21Popular Apps
- 31:27App Subtitle
- 33:13Visuals
- 33:52Screenshots
- 34:23Sell with your screenshots
- 34:48Screenshots show the best features
- 37:05Spotify
- 39:06Mistakes with screenshots
- 41:12Videos
- 43:32Icon
- 44:12Keyword Optimization
- 45:48Apple breaking the algorithm
- 47:02Monitor
- 48:22Experiment
- 50:24Help
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