Success on Google Play with new acquisition, engagement, and monetization tools
summary
New Play Console features include custom store listings with deep links and a 10x increase in listing slots plus upgraded store listing experiments (set confidence and minimum detectable effect, estimated time to complete, faster results). LiveOps adds offers and deep links with reporting and internal metrics showing LiveOps drives 5% more 28‑day actives and 4% higher revenue. Commerce expands access to 300+ local payment methods in 70 countries, allows pricing down to $0.05, and launches subscription offers to eliminate extra SKUs and enable flexible eligibility and prepaid plans.
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chapters (7)
- 0:00Start
- 3:03Store listing experiments
- 8:54Access
- 12:48Eligibility
- 13:37Pricing
- 15:18Play Pass
- 19:31Play Billing Library 5.0
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