How to meet your business objectives with Google Analytics 4

on YouTube ↗09m

" summary

Google Analytics 4 surfaces personalized cards on a new Home page (Overview, Real Time, Recently/Frequently Viewed) and detects anomalies with forecasts, then offers prediction-based actions. It flags an audience 7.6 times more likely to buy using purchase probability to build an audience for purchasers within the next seven days. It also exposes churn probability (seven-day no‑visit risk) and a predictive 28-day top spenders metric, lets you tune percentile thresholds with an interactive precision vs. size graph, and syncs audiences to Google Ads.

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" chapters (9)

1. 0:00Start
2. 1:39Google Merchandise Store
3. 1:51New Google Analytics Home Page
4. 3:38Insights
5. 5:06Predictive Audiences
6. 5:53Audience Builder
7. 6:15Churn Probability
8. 6:44Predictive Revenue Metric
9. 7:01Demo

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