Optimising the website with Google Tag Manager
summary
Shows how Google Tag Manager replaces multiple JS snippets with a single container, uses triggers, variables and the data layer, and sends a purchase event to Google Analytics while also firing AdWords remarketing and third‑party scripts like Intercom and VWO. Demonstrates setup on the Nitro site, preview mode confirming two tags fire on a purchase click, Intercom injected only on the homepage, and AdWords conversions pushed with ID and label — all working in real time.
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chapters (9)
- 0:00Start
- 3:18What Google Tag Manager Is
- 4:10Introduction
- 6:37The Data Layer
- 6:54Generate a Data Layer
- 9:26Dashboard
- 11:43Trigger
- 14:55Preview Mode
- 19:45Track Conversion from Our Google Adwords Campaign
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