~/talk

Smarter Segmentation with Audiences and Predictions

Talkat Firebase Summit 2018 · on Monday, 2018-10-29· [machine-learning]
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Shows how Firebase combines dynamic audiences (new dynamic user‑property evaluation, exclude groups, time‑windows, 30‑day membership) with Firebase Predictions to auto‑segment users and trigger actions. Example builds an audience of “frustrated novices” (20 level starts without a level end, >10 sessions in 3 days, level == 1) then pushes a Remote Config difficulty change and a long‑running daily push; Predictions reports ~90% accuracy on a spend model and supports A/B tests and targeted ad toggles.

AI-written summary · about

  1. 0:00Introduction
  2. 7:30Demo
  3. 13:15Johanna Michelle
  4. 17:00Predictions Demo
  5. 21:44Summary
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