Analyze your audience and benchmark metrics to grow on Google Play
summary
Google announces concrete Console and Play Store tools: Play processes ~3 billion events/day and Android game downloads doubled last year. New product launches include Google Play Instant with Instant App launch and conversion stats (Hothead sees +19%), Early Access and Pre-Registration, and an Organic Breakdowns view showing browse vs search and top search terms. Acquisition now reports ARPU by channel and Retained Installers benchmarks. Analytics gains include an Events timeline, Firebase Predictions, and expanded subscription tools—cohort retention, cancellation surveys, account hold/grace period—and a customizable Apps dashboard.
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chapters (6)
- 0:00Introduction
- 2:04User Lifecycle
- 11:50User Acquisition
- 17:35Developers use cases
- 23:04Engagement and monetization
- 30:30User lifecycle journey
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