Secrets to App & Game Success on Google Play
summary
Google Play adds a user-acquisition funnel report and a free, no-code A/B tool called store listing experiments that tests icons, descriptions and screenshots — one icon test yields a 91% increase in installs, a screenshot tweak raises conversion 6%. Release workflow supports alpha, beta (open or closed) and staged rollouts with analytics; 80% of top apps use staged/alpha/beta and one publisher cuts feature-launch time from a month to a week or two. Translation and developer-page features are built into the console.
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chapters (18)
- 0:00Start
- 2:20drill down on the traffic sources
- 2:52optimize your store listing
- 4:04write your apt description
- 4:22getting a better understanding of the performance of your store listing
- 7:57take control of your app rollouts
- 8:36distribute your app to only a subset of users
- 11:30move to the beta channel
- 11:50roll out that new apk to a controlled percentage
- 13:43localize the strings within your apk
- 14:26optimize for smaller download sizes
- 15:27add your own translation
- 15:49adding your own translation
- 19:03add your information
- 28:01dealing with a sort of irrelevant user reviews
- 28:47respond to user reviews
- 30:19try and test various different descriptions
- 31:40get input from the beta testers
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