Unleash the power of Play Store discovery
summary
Shows concrete tools and measured lift: Google Play pre-registration converts ~38% of signups to installs, pre-registration rewards drive ~15% higher installs in pilots (Nexon reports higher engagement), and Gamevil doubles conversion with targeted pre-reg listings. Store listing experiments report hourly first-time installers and one-day retention and gave Hothead a 40% acquisition uplift from an icon change. Google Play Instant requires an Instant APK under 10MB, supports asset bundles (<50MB each) for extra content, and offers one-line APIs to prompt install and pass player data.
AI-written summary · about
chapters (4)
- 0:00Introduction and overview
- 9:23Pre-launch marketing tools
- 19:18Post-launch optimization
- 29:18Google Play instant games
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