Sound Design and Sonic Brand
summary
Google publishes the first-ever material sound design guidelines with downloadable product sounds, concrete rules like keeping motifs under five notes and using algorithmic variation for frequent UI sounds, and a Pixel sound picker that shows live visualizations. Categories are defined (primary, secondary, ambient, notifications, hero, brand) and mixing/auditioning is required — one ringtone goes through over 100 versions to nail playback on real devices. Cautions include studies showing only 3% of medical alarms indicate real risk and advice to favor silence and restraint.
AI-written summary · about
chapters (18)
- 0:00Introduction
- 0:49Product Sound Design
- 2:50Sound Design Research
- 5:33Sound Design Considerations
- 6:52Material Guidelines
- 7:44Principles
- 9:08Silence
- 9:40Visualisation
- 11:27Tambor
- 15:03Primary System Sounds
- 17:05Secondary System Sounds
- 18:18Ambient Sounds
- 22:39Sound Attributes
- 25:06Tonal Sound
- 26:09Dynamics
- 27:01Envelopes
- 27:57Effects
- 32:19Optimization Audition
related talks
03mSound Design and the Future of Experience
28mThe CMO's Sonic Brand Imperative for 2020
26mLiving in a Material world
41mEnchant, Simplify, Amaze: Android's Design Principles
01h 02mA Designer’s Guide to Life-and-Death Decisions
18mFlexing the rules of material design
16mDesigning for the Mind: The Psychological Principles Behind Effective UI/UX
24mVoice design best practices