Engage and Keep Your Users in Your App with Firebase
summary
An app logs 1.4M first opens but only 23.2% of installers create accounts; invite links bring 1.1M clicks with a 2.3% conversion. Implementing Firebase Dynamic Links removes the multistep web-to-store dropoff and boosts invite-driven conversion to ~4.8%. Running experiments with Remote Config + A/B Testing finds a surprising winner—62.3% conversion for photo-only invites—so the change rolls out. Churn with unused balances triggers an audience and Firebase Cloud Messaging for re-engagement, and in-app messages surface location deals at purchase time.
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chapters (9)
- 0:00The story of Jess and Quinn
- 2:12Understanding user engagement
- 6:26Analyzing onboarding bottlenecks
- 9:01Improving the invitation flow
- 13:54Scientific A/B testing
- 17:31Managing app configuration
- 25:47Re-engaging inactive users
- 30:24Driving in-app conversions
- 33:47Finalizing the app success
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