~/talk

Engage your users with Firebase Messaging

Talkat Firebase Summit 2020 · 2020-10-27..10-28· [web-platform, developer-experience]
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A cooking app uses Firebase Cloud Messaging for out‑of‑app notifications and Firebase In‑App Messaging for contextual UI cards, running a limited‑time cookbook sale targeted to a Dynamic Audiences segment and shown once per device when users fire a recipe_favorite event. Pushes to inactive users use recipient time and localization with Google Translate; in‑app messages carry custom data and callbacks to change the UI immediately. Programmatic FCM topics deliver subscription feeds, tracked with Analytics Labels, BigQuery logs, Direct Boot support, and Firebase Dynamic Links for seamless sharing and install-to-content flow.

AI-written summary · about

  1. 0:00Introduction
  2. 0:53Nudges and campaigns
  3. 10:49Using FCM Topics
  4. 12:47Advanced use cases
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